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In preparation for their status as a Gold Partner for their home Olympics in Tokyo 2020, ASICS came to Brinkworth to develop a strong new global retail concept for their stores. The latest, and the largest Asics retail store to date has opened on London’s iconic Regent Street and embodies the new retail approach going forward. The concept offers consumers a fully integrated, holistic sports environment where both the mind and the body are stimulated.

The Regent Street site is one of many new openings as part of a drive to create more physical brand stores in major city centres across the globe. Newly designed ASICS stores have opened in Brussels, Seoul, Berlin, Paris, Amsterdam, Tokyo and Oxford Street, London, soon to be followed by New York.


Brand Experience





Puma Select