The concept is based on functionality and design innovation, reflecting principles at the core of the Belstaff brand and celebrating the label’s world famous motorsport heritage. The store interior explores a sense of rugged elegance, with high quality fabrications and refined silhouettes. Like the garments, the overall theme shouts ‘built to last’ and suggests everything becomes better with wear.

Taking cues from pioneering aeronautical structures, the design references materiality and engineering from a bygone era. The store features an iconic ceiling installation of stretched canvas over a timber and steel frame, using the same cotton British Millerain fabric found in vintage Belstaff pieces.

This new concept design can be found in Belstaff’s stores in Glasgow, Spitafields, Munich & New York. The concept is adapted to each city with it's own unique references.