We worked with Belvedere to create a pop-up bar in Selfridges that would be a fully immersive brand experience.

The bar celebrates Belvedere’s new global campaign featuring critically acclaimed actor Daniel Craig, as he has never been seen before, in a short directed by Academy Award-winning filmmaker Taika Waititi. The accompanying stills, shot by Jeurgen Teller, take centre stage in the pop-up vodka bar, with large scale imagery across the walls, echoing the campaign being shown on massive billboards in Times Square and Piccadilly Circus.

Located within the men’s shoe department, the bar’s vibe is “Celine meets Berghain” with industrial materials contrasting premium finishes. A concrete wrap conceals the bar, which from the outside offers a hint of the bright shiny foil walls within. Inside, the bar is also concrete, with a stainless-steel bar top, designed as the perfect place to sip an expertly made vodka martini.