We’ve developed a unique booth for performance footwear and apparel brand R.A.D®’s ongoing activations. The modular stand is an adaptable Satellite that can move around the planet to anchor R.A.D®’s happenings, supporting unique in-person interactions. Debuted at The Running Event in Texas, the unit moves against throwaway culture for brand moments over the long term.

We worked into the brand’s retro-futuristic aesthetic and its ‘Tuned for the Future™ approach – making incremental improvements across the entire business and steering clear of the ‘Monster Corps’ reliance on over-consumption and outdated sales models. An acrow prop and scaffold frame is braced and clad with high-strength, perforated metal panels via visible fixings, detailed so the whole structure can adapt, and land spaceship-like in any future space. Moving against the throwaway mentality of pop-ups and trade fairs, it’s an enduring, flexible unit for brand activations wherever R.A.D® meets its community, built for an audience that values experiences over transactions.