We redesigned the Parisian flagship store for heritage sunglasses maker Vuarnet, with an aesthetic inspired by their origins in ski apparel.

The concept for the new store references alpine landscapes while evoking the comfort and nostalgia of the après-ski experience. Sunglasses are displayed on large stone tables with expressive forms and raw edges that echo mountain terrain, and on backlit glass shelves fitted into a dark timber display wall.

We also selected vintage furniture pieces for the store’s lounge area as a nod to founder Jean Vuarnet’s personal style. An open workshop where customers can have their sunglasses adjusted and repaired reflects Vuarnet’s core values of craft and service.