UVU wanted to launch its premium performance running brand with two unusual events. The brief required a temporary London showroom for a press event, followed by a presence at the North Pole Marathon.

We partnered with brand consultancy Fresh Britain to create a succinct solution for the diverse locations. For one day only, a fully functional showroom was installed within the Royal Geographic Society, which included a tent-like dome structure.

The dome was made with materials specifically resistant to the extreme weather conditions of the North Pole and constructed for easy transportation and assembly. The dome was used again as a pop-up shop at the North Pole Marathon finishing line.