Pizza joint Voodoo Ray’s invited us to develop their New York aesthetic for a collection of restaurants across London.

The restauranteurs had already made their mark in Dalston, East London, when they decided to level-up their ambition and expand the brand across the capital. They initially brought us on board to develop their style for a container unit site in BOXPARK Shoreditch, and later asked us to do the same at Camden Stables.

Collaborating closely on a number of projects meant we were able to echo the original concept, while at the same time keeping each location distinctive through site-specific design. Vivid orange signage built a strong connection between all three venues and, while the look was playful, the layout was carefully considered to make the most of the restricted space.