Brinkworth was appointed by Canadian outdoor apparel brand Arc’teryx to re-imagine their store experience. We worked in collaboration with our friends Fresh Britain as they refreshed the brand identity and communication srategy.

We developed a technical, functional and informative store design. Focusing on communicating the story of high-performance outdoor wear, its product development and ultimately, its effectiveness to the customer. Overall, the environment reflects the brand’s relentless commitment to design innovation. The concept was then rolled out globally.