Premium cycling brand MAAP first tapped us in 2021 to design a retail environment for a concession within London's hallowed Harrods that would echo their carefully considered approach to innovation, style and performance, shaping a space as much about lifestyle as it was sports.

Two years on, and we've joined forces again, this time to evolve MAAP's Lab Concept, a series of leading destinations steeped in community, performance, and sustainability – the brand's core tenets.

Our design team were tasked with crystallizing an unmistakable vision for MAAP that could be rolled out throughout Europe—each featuring unique, site-specific nods to its locality. The design had to feel refined and premium whilst balancing MAAP's iconic expressions of textures, colour and print.

Bespoke lighting, fixtures and new sculptural elements harmoniously sit with original retained features, resulting in a functional, hardworking space suited to the vibrant, local MAAP community.