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Diesel Village

Off-the-shelf village

Off-the-shelf village

We have worked with Diesel on various projects since the 1990s. When Diesel took over a 5,000 sq.ft. retail unit in Central London, we were asked to create a pop-up concept for the space.

In collaboration with the Wilson Brothers, a bold, simple and cost-effective installation was developed. Off-the-shelf greenhouse kits were customised and placed around the space to create a collection of diverse destinations. Each greenhouse encouraged a sense of discovery, intrigue and interaction with the space.

Sector
Retail
Brand Experience
Location
London
Size
Outcome
Client
Collaborators
Wilson Brothers
Services
Exposure
Powershop 4
World Architecture News
Drapers
Archdaily
Awards