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Selected Work adidas

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adidas

A haven for youth culture

A haven for youth culture

We teamed up with adidas to create their London flagship store, celebrating the city’s rich culture and sports heritage.

Across four floors on Oxford Street, we focused on expanding the boundaries of traditional retail with a digitally-enhanced customer experience, blending the adidas app with in-person shopping. In-store geolocation delivers products straight to customers, while RFID mirror technology detects what they are trying on and offers help.

By building on the adidas stadium concept from their New York and Paris stores, we designed the space as a home for youth culture. This puts community at the heart of the store, encouraging visitors to treat it not just as retail, but a place to gather, discover and interact with the brand. Many activation spaces can host product launches, pop-ups, installations and events.

Sector
Retail
Location
London
Size
2510 Sq M
Outcome
A digitally enhanced flagship store
Client
Collaborators
Dent international
Services
Exposure
GQ
Drapers
Hypebeast
Evening Standard
Frame
Awards
Outstanding Store Design of the Year - World Retail Awards 2020
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Behind the scenes