Leading multi-brand retailer END. is making a bold statement – that the most confident online brands can also invest in flagship stores.

END. asked us to create a concept that merged digital and physical retail which would nurture their relationship with their brand community and the resulting stores in a number of major UK cities stand as powerful reminders that even highly successful online businesses see great value in physical spaces.

The sheer scale of the sites reinforces their commitment, while the use of marble demonstrates that these are undoubtedly intended to be permanent retail destinations. Yet while the materials are extravagant, they create a muted and calm backdrop that allows the brands hosted by END. to take centre stage.