We worked in close collaboration with Jordan Brand to realise their first World of Flight stores on Via Torino in Milan and in Shibuya, Tokyo. The stores mark the worldwide debut of the World of Flight retail concept for NIKE, Inc.

The community enters the spaces through a portal experience, unique to each site, which signals a moment of decompression and acts as a conduit from the street into the World of Flight. The interior reflects the Brand’s premium positioning and seeks to reinforce a sense of taking flight. A centre court launch space greets the customer on entry and acts as a navigation device for the wider collection and storytelling.

Jordan’s position as a cultural icon is celebrated within the stores, which serve as a tribute to basketball culture. A dedicated SNKRS pick-up area serves product drops and is supported with on-site customisation, with an adjacent Flight Lounge that seeks to connect the local community with legendary pieces from the archive.