KIXBOX is Russia's foremost retailer of global streetwear, including Stüssy, Undefeated, Nike, Penfield and Vans. We and the Wilson Brothers were asked to develop a new retail concept for KIXBOX, who were ready to take a new direction for their stores.

A new KIXBOX logo, designed by Oscar Wilson, initiated a visual influence seen throughout the whole concept. The ‘X’ insignia has been developed into a bespoke pattern that is perforated into sheet materials and also expressed in overhead light installations. This refined application of utilitarian materials combined with a customised kit of parts allows for maximum flexibility in the stores to accommodate seasonal and promotional requirements.