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Kixbox

7 Kixbox stores in Russia

7 Kixbox stores in Russia

KIXBOX is Russia's foremost retailer of global streetwear, including Stüssy, Undefeated, Nike, Penfield and Vans. We and the Wilson Brothers were asked to develop a new retail concept for KIXBOX, who were ready to take a new direction for their stores.

A new KIXBOX logo, designed by Oscar Wilson, initiated a visual influence seen throughout the whole concept. The ‘X’ insignia has been developed into a bespoke pattern that is perforated into sheet materials and also expressed in overhead light installations. This refined application of utilitarian materials combined with a customised kit of parts allows for maximum flexibility in the stores to accommodate seasonal and promotional requirements.

Sector
Retail
Location
Size
Outcome
Multiple stores across Russia
Client
Collaborators
Wilson Brothers
Services
Exposure
Awards
Metropolis
Metropolis
Atrium
Atrium
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