Iconic denim masters Evisu approached us to design a contemporary vision for their global stores, kicking off in their newly opened Tokyo flagship, located in Omotesando Hills.

Our design team was challenged to reinvent the brand's image for a new era, conceiving an adaptable, forward-thinking retail language not chained to any particular moment or location. The solution offers a timeless vision of the Evisu's rich past, dynamic present and limitless future. Unfolding over three floors, each zone has been designed with a distinct purpose, yet collectively they demonstrate the brand's commitment to evolve from their heritage and forge a new legacy.

Evisu’s dedication to their community is revealed throughout the store, inviting customers to experience and evolve with the brand. From the basement archive, through to the top-floor lounge, visitors are taken on a bold, unexpected journey where they can discover and participate in the Evisu’s evolution alongside recognisable nods to locality and beyond.