We joined forces with Highsnobiety to create an experimental retail space designed to transform airport shopping.

The multi-brand pop-up concept GATEZERO was conceived as an oasis of calm in the bustling Zurich Airport – a clean, restrained backdrop to showcase luxury fashion brands including Acne Studios, Jil Sander and Comme Des Garçon.

Innovative yet utilitarian, the simple aesthetic references the surrounding airport environment with stainless steel, monoblock tables and rubber flooring. The 120-square-metre space is made up of a series of distinctive rooms, including one with pillowed and distorted mirroring and another with high-tech recyclable EchoBoard.

Everything is designed to be easily deconstructed and altered. This flexibility is essential for the central experiential area, home for collaborations and equipped to host immersive brand activations. It will also feature limited edition product drops and the GATEZERO print magazine, offering travellers an ever-changing destination designed to excite and engage.