We partnered with New Balance to design their first Run Hub store, setting the stage for an ambitious expansion across China. Our vision was to create a space that seamlessly blends retail with community, catering to the needs and aspirations of running enthusiasts.

Guided by the principles of 'Simple', 'Crafted', and 'Human', we developed a design language that reflects the brand's quiet confidence. The store's aesthetic is grounded in high-quality materials, from tanned leather and smooth granite to warm timber and anodised aluminium, creating an inviting atmosphere that resonates with both new and existing customers.

We thoughtfully divided the layout into Welcome, Connect, and Fit zones, each serving a distinct purpose in the customer journey. The Welcome zone features an open façade and a dedicated community area, while the Connect zone centres around a versatile table for product launches, events, and informal gatherings. Our bespoke display system offers flexibility in merchandising, with cherry timber benches and perimeter accessories adaptable to various product stories.

This Run Hub is more than just a store; it's a testament to the brand's commitment to running culture and community engagement. By blending our retail expertise with a deep understanding of the brand's ethos, we've created a space that reinforces New Balances’ position as a leader in running.